Houses: Buy One-and-a-half, Get a Half of One Free

The headline is yet another stoke of genius from Crock, Inc. This should end the housing slump once and for all. This new marketing concept not only encourages people to buy TWO houses, but it also sounds much better than "Buy one, get the second half off". Any time you can use the word "free", it's money. All we need to complete our ad is a "call to action" and a" sense of urgency".



Let's see.....what could our call to action be? How about "Be the first on your block to buy two houses at once!! Call Now!"? Will that do it?



Now for a sense of urgency. This is usually done with an expiration date or by saying something like "While Supplies Last" or "Buy it before I beat your ass". I will choose the expiration date method. I believe that our expiration date for this offer will be; One day before the end of existence, and not one day before.



Uh oh. I think I've just created a paradox.