Dear Crock Family,
I write you today with a story. Within it, a lesson. Within that, an exagerated and sarcastic rant. And within that, a frothy goodness.
You see, for the past couple of months, beer brewers "have been facing an unprecidented hops shortage". Times have been tough in the beer brewing world (which we know and love). Small brewers just can't compete. As the price of good hops has increased, some of these small brewers have had to resort to drastic measures. Some have been forced to set up tents across the street from high schools and peddle their products. They can't afford to check IDs, and the prices, they're through the roof. Sources say a single 40oz. bottle of Natural light has been tagged at $10.00.
"Things were getting desperate and we had to make some difficult decisions", said Simon Birdwaiver, owner and brewmaster of Birdwaiver Brewery in Paducah Kentucky. "In the long run I think we'll be okay", he added, "but we just have to keep our fingers crossed. The police could show up at any minute."
Birdwaiver is one of a dozen or so brewers who have had to resort to tactics such as these just to remain afloat. The price of hops has skyrocketted due to the short supply and there has been no real sign of relief on the horizon. That is until now. Samuel Adams has ridden in on a white horse to bestow grace and tender kindness upon beerdom!! (See source, stumbled upon while browsing Digg).
Apparently, Boston Beer, brewers of Samual Adams, have decided to make some of their hops available to the open market. They say they will "sell" the hops to small craft brewers at cost.
....Wait a minute. That means no profit! Fools! Did the executive at Boston Beer spend a little too much time in the tasing room or what? I know this is probably going to shock some of you but, if a business does not make a profit,? I have nothing else. It just doesn't. What? Huh?
I know. It sort of leaves you at a loss for words doesn't it? That sha'nt be the case for long my friends. Inspired by the spirit of giving and Corporate kindness displayed by the fine folks (big hearts, small brains) at Boston Beer, we are going to "sell" you some of our stock of words. These are some which we will not be using anyway:
-Sauve (interchangable with Ointment, so take that too)
-Hamhock
-Prang
-Splenetic
-Cocksure
-anything in French, you can have the whole language
-Oleaginous
-Scooter
-John Edwards
-Moist
-Achy Breaky
-Fish Sauce
-Loddlebobdariferkishness (Actually, we'll keep that one. It's an original.)
Is that enough?
1 comment:
Many a word have nary been uttered from my lips. Thanks to the social practice of judging those that utter nonsense as being the thickheaded and us silent promoters of Crockitude stealing the corporate underground with silence.
Words that society must never forget, lest they be repeated by the MAFIA mongers:
Chisel
Enough
Cripes (recent acquisition)
Holy Buckets
Wah
Yoka
Looking forward to tagging the barn with Crock comments of joy. My days are already better.
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