This is what I'm talking about. I want to know who these guys use for an Ad Agency. I also want to know why our guys didn't come up with this. (Actually, I have an idea why but more on that later).
Imagine looking up at the moon and seeing the Rolling Rock logo. Can they do that? Let's not "mis-underestimate" them. At the very least let's have a plan in place to get a letter "C" in front of the word "rock".
We also need to start thinking outside the box about other advertising methods. The fact that this one slipped through does not bode well for the folks down in marketing.
Perhaps they are in need of a little beef. Or maybe we need to take a look at our hiring procedures. Our philosophy has always been "we'll take the people that no one else wants". It gives us a sense of security in that they can't really get another job anywhere else, therefore, reducing our turnover and strain on the training and HR departments. That still seems like a sound policy.
I'm just thinking out loud here, but maybe we need to start looking for some actual qualifications. I suggest we start hiring people who fit our pre-defined profile. I think our ideal candidate for a position in our marketing department would be someone with large ears (listening is so very important). The candidate should be a "dog person" who likes lima beans and is in favor of dentists. They should love peotry and long walks on the beach at sunset. A marketing degree is a plus, but not necessary (we can get any degree we need on Ebay). This position really requires someone who's eyes are too close together and who has mild dandruff. The person should have slender fingers and a fake tan (the reasons for this are obvious). If you know anyone who fits this profile, please send them our way.
If you can think of any other criteria that we should consider, let me know that as well. Stay tuned for information on the shake-up in the Marketing Department. There will be big news on this subject coming soon.
1 comment:
I have a referral, I'll send his resume along shortly. With his PHD in in Chickopee Philosophy, recent lobe enhancement surgery and his resentment for Head and Shoulders Shampoo, he's a pretty darned good fit, not perfect, but just pretty darned good. Even so, he would be a great case to send down to R & D where they can try out their new IE (Ideal Employee) molds. 6 or 7 hours at 850 degrees and I'm sure he'll come out of the oven perfect enough to move him through the mind modification process. Whamoo Blammo, uh, done.
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